Search Marketing Manager EMEA

Core responsibilities:

• Development of search roadmap and delivering paid search and SEO strategy for all EMEA sites
• Reporting against weekly progress and the entire digital marketing budget to stakeholders
• Responsible for delivery of all revenue from search in EMEA
• Execute tests, collect and analyse data, identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Track, report & analyse website analytics and SEM initiatives and campaigns
• Manage campaign expenses
• Optimize copy & landing pages for search engine marketing
• Perform ongoing keyword discovery, expansion & optimization
• Collaborating with regional marketing teams, global SEO counterparts and Web Dev teams to implement technical SEO fixes to site
• Work with the development team to ensure SEO best practices are properly implemented on newly developed code
• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords
• Working with marketing and product teams on implementing optimised content to improve PayPal’s organic search listings
• Create monthly SEO/SEM newsletter/presentation communicating latest trends, AdWords features, interesting tests and best practices to inspire local markets.
• Evaluate the bidding tool and campaign management tool landscape, running RFPs and creating business cases
• Management and ownership of Paid Search Operational Platforms & Vendors, SEO Agency and EMEA Paid Search Agency
• Management of EMEA SEO Budget

Education required:

Bachelor's degree. MBA/MSc preferred

Experience required:

• Proven experience managing multi-million Paid Search campaigns, agency or client side
• Proven experience managing & implementing SEO Strategy
• Experience with optimisation, test & learn approach and tools
• Experience building long-tail strategy, building and optimising keyword funnels
• Deep knowledge of SEM/SEO marketing tools and experience working with agencies and bid management systems
• Experience of working with in house Legal & privacy teams, in particular around data sharing and regulatory requirements
• Experience managing multiple stakeholders

Skills & Abilities required:

• Ability to communicate, work cross-functionally, with outstanding verbal and presentation skills
• Highly motivated with ability to thrive in a fast paced environment
• Proficient with analytics tools
• Influencing and analytical skills
• In-depth knowledge of the dynamics of Paid Search auctions
• Track record of improving performance through iterative testing
• AdWords and Google certified

Knowledge required:

Customer acumen, ideally B2C & B2B experience. English, plus proficiency in one or more EMEA languages is desirable