Product Content Specialist

At B&Q, we want every store visit to be the start of something big for our customers. When you join us in our Store Support Office, you'll feel the same about your career.

Role Purpose:

Supporting the Product Content team in the delivery of Unified Offer, Unique, Big Box, Extended Range and other range change (c.40k sku's).

Role Objectives:

• Supporting the maintenance of B&Qs product selling content (data and visual assets), how this is published, optimised and creating the best possible shopping experience for our customers.
• Support product build activities and maintenance including;

- Hierarchy set up, product data brief ownership, data/ improvements in STEP

- Visual asset (Photography, PDF, video, 360's) editing, creation (schematics etc) and publication in Scene7

• Design and copy write rules to create impactful and informative product titles and introductions. Understand and utilise all attribute information and specification to create compelling outputs which is a balance of customer language, commerciality and delivers against SEO guidelines
• Assist in the improvement of product page conversion rates through best practice, competitor benchmarking, insights and delivering continuing improvements identified through MVT and iteration loop.
• Run regular reporting on product page conversion metrics and commentary to feed into trading teams.

Knowledge and Experience Required:

• Experience working within e commerce environment focusing on a product content and /or CMS role
• A highly organised forward planner with excellent time management skills
• Product marketing experience and previous copywriting accountabilities an advantage
• Flexible in a fast-paced environment and demonstrate real attention to detail.
• A self starter, comfortable working within demanding deadlines
• A working knowledge of tools like STEP, Scene 7, Omniture and Photoshop preferable (but not essential as full training will be provided)
• An up to date knowledge of SEO techniques and how to apply these to digital content
• Uncompromising commitment to quality and delivering excellent customer experiences
• Ability to work well in a collaborative team environment and build strong working relationships with stakeholders and functions
• Experience working with technology and systems

We're big on encouraging and supporting promotion from within. All across B&Q, you'll find initiatives designed to give colleagues the opportunity to develop quicker, grow in their role, and take their careers in new directions. So make your mark in our fast-paced business, show us what you can do, and build a career to be proud of.