Lead Analyst

Our experts working in Insight and Decision Science (IDS) are at the forefront of understanding consumers and creating actionable insight about their behaviours, attitudes, needs, how they like to interact and what makes them tick. This consumer intelligence helps deliver a better experience and service to consumers and improves marketing performance. We have developed, and are responsible for, one of the most powerful, large-scale consumer data sets in the World, combining detailed consumer cross-platform viewing behaviours with transactions, interactions, profiles, needs, attitudes and preferences across a wide breadth of UK and ROI households. We deliver a premium service to many parts key parts of Sky and are truly dedicated to helping achieve their objectives. We are forward-thinking and customer-centric, everything we do is thorough and rigorous and is driven by passion.

IDS employs a considerable team across five locations in a variety of specialist skills including data development, analytics, research, report development, decision execution, CRM, insight consultancy, software development and econometrics and has a very extensive and deep stakeholder base across 30+ areas of Sky, covering every subject - from acquisition to retention, from on-screen to online, from marketing effectiveness to targeted advertising. Sky IDS is a people-oriented organisation which takes personal development very seriously, so we'll help you to grow, with excellent training and development opportunities from the very start.

The key responsibilities will include:
Instil a client-centric, service based culture into the team ensuring accountability for delivery
Maintain analytical roadmaps for business areas and proactively manage client expectations
Ensure communications strategy encompasses feedback and measurements of effectiveness
Deliver insight in a professional manner ensuring focus is on insight consumption and exploitation
Identify the key issues on which to focus in complex and uncertain situations
Ensure that all analysis delivery is incremental - over and above existing standard reports
Integrate pieces of pertinent information to create new ways of addressing known issues
Uses mental maps and pictures to explain complex situations with many components
Come up with solutions to complex issues which 'cut through' protracted solutions
Identify the key issues on which to focus on in complex and uncertain situations
Perform as a recognised expert for a specific business area
Capitalise on practical experience to develop thinking and move the subject area forward
Proactively share personal expertise with members of the team
Support others in owning developmental solutions to problems and issues
Works with other team members and makes deliberate efforts to keep others up to date
Acts to improve effectiveness of team delivery and communications
Empowers other team members making them feel strong or important
Support Analytical Managers by delivering on the communications plan for insight sharing
Actively participate in the alignment of understanding with other sources of Sky insight 
Manage peer and stakeholder expectation of the deliverability of business goals

The successful candidate will possess the following;

Essential Key Criteria:

Evidence that the successful applicant has been able to influence and lead the end to end delivery of analytical projects with multiple stakeholders and multiple products, preferably within the media sector.

Candidate must have an excellent and proven track record of having established successful business relationships with stakeholders and should be able to effortlessly direct others such that the right deliverables are constantly met, by careful and swift prioritisation calls. Evidence of using new innovative thinking and approaches is essential.

Experience of applying advanced analytical techniques (e.g. predictive modelling and segmentation) within a marketing services environment. Hands on experience across a range of analytical tools or languages (SAS, SPSS, SQL) and third party data that can be used to support analysis.

Other Requirements:
Consultative/ client-service orientation 
Mature experience of defining analytical solutions and delivering against them
Practiced at measuring effectiveness of deliveries
Conceptualisation skills/ knowledge of problem solving techniques
Knowledge of existing and planned reports
Experience of the exploitation of a range of analytical techniques
Demonstrable experience of solving complex business problems
Analytical expertise and delivery in multiple relevant business areas
Experience of mentoring analysts
Strong interpersonal skills
Ability to work in a diverse team and maximise benefits of diversity
Experience of delivering 'to plan' in complex analytical environments
Collaborative thinker and able to 'join the dots' across multiple domains
Mature approach to client-expectation management