Insight Manager - Product and Content - NOW TV
Sky
- North London
- 26,000-27,999 per annum
- March 26, 2019
- Permanent
About the Job:
Our experts working in Insight and Decision Science (IDS) are at the forefront of understanding consumers and creating actionable insight about their behaviours, attitudes, needs, how they like to interact and what makes them tick. This consumer intelligence helps deliver a better experience and service to consumers and improves marketing performance. We have developed, and are responsible for, one of the most powerful, large-scale consumer data sets in the World, combining detailed consumer cross-platform viewing behaviours with transactions, interactions, profiles, needs, attitudes and preferences across a wide breadth of UK and ROI households. We deliver a premium service to many parts key parts of Sky and are truly dedicated to helping achieve their objectives. We are forward-thinking and customer-centric, everything we do is thorough and rigorous and is driven by passion.
IDS employs a considerable team across five locations in a variety of specialist skills including data development, analytics, research, report development, decision execution, CRM, insight consultancy, software development and econometrics and has a very extensive and deep stakeholder base across 30+ areas of Sky, covering every subject - from acquisition to retention, from on-screen to online, from marketing effectiveness to targeted advertising. Sky IDS is a people-oriented organisation which takes personal development very seriously, so we'll help you to grow, with excellent training and development opportunities from the very start.
The key responsibilities will include:
* Developing deep collaborative relationships with relevant Stakeholders within the Customer Team and across the wider business including a comprehensive understanding of their business context, strategies and objectives.
* Identifying the key decisions and questions for their business areas and develop insight-based advice and decision support strategy to inform both strategic and operational business decisions
* Managing a forward-facing Insight roadmap that support Customer Team initiatives, business targets, performance improvement and transformation objectives.
* Involving key people in the decision making process to ensure ownership of ideas/plans and if necessary bringing experts into the process to build credibility and influence outcomes
* Managing peer and stakeholder expectation of the deliverability of business goals
The successful candidate will possess the following;
Essential Key Criteria:
* A proven track record of working across a variety of insight areas and delivering outstanding analytical outputs
* Desirable - Previous experience of Media, Broadcast, Content sectors with specific experience of exploiting viewing and product usage data.
* Strong data and analytical skills with an ability to draw conclusions and recommendations based on your analysis
* Experience at creating and applying segmentation
* Technical skills of analytical tools or languages (SAS, SPSS, SQL) and third party data that can be used to support analysis
* Analytics and Reporting Management: Candidate must have extensive experience in commissioning, delivering and communicating insight using a range of insight sources including BARB, Comscore, Vespa, Experian, TGI and Sky customer/prospect data and tools (e.g. TechEdge, IQ Advantedge, Comscore, Adobe Analytics, SQL, etc.) and of delivering integrated insight using a range of sources and tools
This is a fantastic opportunity for an individual with the entrepreneurial spirit, vision and drives to help shape the future direction of Sky IDS and the NowTV Insight team.
MORE ABOUT NOW TV
At NOW we approach everything we do with fresh eyes, we are bold, ambitious and are revolutionising the sector. We are positive, upbeat, up for it and progressive - always on, always putting the customer at the heart of what we do. Backed by the biggest UK broadcaster, innovation is in our DNA. We are transforming the way customers consume their content, with no contract and across loads of devices, including our very own platform - the NOW TV box. We are the only place you can access Sky Sports without a contract with our Sky Sports Day, Week & Month Pass, the only place you can enjoy Sky Movies with a free trial and without a contract with our Sky Movies Month Pass, and with our ground-breaking Entertainment Month Pass, the only place you can get access to some of the top pay tv channels without a monthly subscription. We are TV on our customers' terms. We are NOW TV.
Our benefits package recognises the essential part you play in Sky's success. We offer free Sky+HD, broadband and talk services; private medical insurance, generous holiday entitlements, a contribution pension scheme, a Share scheme so you can have a stake in Sky and our success plus Sky Choices, a benefit scheme to help you make valuable tax & national insurance savings.
Due to the fast paced nature of Sky's Businesses our vacancy close dates may be subject to change.
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