Our experts working in Insight and Decision Science (IDS) are at the forefront of understanding consumers and creating actionable insight about their behaviours, attitudes, needs, how they like to interact and what makes them tick. This consumer intelligence helps deliver a better experience and service to consumers and improves marketing performance. We have developed, and are responsible for, one of the most powerful, large-scale consumer data sets in the World, combining detailed consumer cross-platform viewing behaviours with transactions, interactions, profiles, needs, attitudes and preferences across a wide breadth of UK and ROI households. We deliver a premium service to many parts key parts of Sky and are truly dedicated to helping achieve their objectives. We are forward-thinking and customer-centric, everything we do is thorough and rigorous and is driven by passion.
Reporting into the Head of Content Insight, the Content Merchandising Insight Manager role supports the On Demand Scheduling team to maintain world class levels of customer engagement, brand loyalty and value retention. The Content Merchandising Insight Manager will take a lead role in working with key stakeholders to understand critical business questions that insight can inform to drive commercial success. The role will work to define the insight programme across primary and secondary research, analytics, and reporting to answer the commercial questions of stakeholders.
Key responsibilities include: