In Store Comms Manager
Head Office - Permanent - Full Time - 39
THE ROLE
An exciting opportunity has arisen for a In Store Comms Manager to join the Marketing team. The successful candidate is the custodian of the in store environment and Wilko brand perceptions through the creation and execution of POS and Visual merchandising strategy. Accountable for delivery through a multi channel environment this role is responsible for balancing the needs and influencing all internal stakeholders, providing confident challenge where necessary on concept development in order to ensure that the business is able to meet its objectives such as value for money perception, impulse buys and brand communications at all times. Translate the trade planning calendar into an integrated brand communications brief for agencies and lead the creative look and feel of the store and what the customer would see every week and month over an 18 month period. This role is accountable for leading the development, planning, designing and execution of highly effective in-store POS and visual merchandising and all below the line marketing for the business and all BTL marketing for the business.
KEY ACCOUNTABILITIES
THE PERSON
Closing Date 21 October 2016