Direct Marketing Executive
Next
- Leicestershire
- 24,000-25,999 per annum
- March 22, 2019
- Permanent
About the Job:
The role is responsible for creating the marketing plan by using consumer, customer and market knowledge, and then executing the plan flawlessly in market.
Contract
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The role holder will have responsibility for achieving the sales and customer targets aligned with senior management.Responsibilities:-To create, develop and deliver the full marketing mixTo develop a deep understanding of the market, competitors, and consumers, and to use this to continually improve the marketing planTo fully utilise customer profiles and pen portraits delivered by the market research team, developing them where needed as well as developing actionable customer and consumer insightsWork with analytics/customer research to understand and make best use of the customer segmentation, including identifying which segments have the biggest growth potentialEnd to End Campaign management
Criteria
Essential Criteria:-Multi-channel marketing experienceEvidence of effectively managing multiple campaigns at the same timeGood understanding of the full marketing mix and evidence of applying itDemonstrable evidence of generating consumer / customer/ market evidence and using it to make informed choicesEvidence of ability to own and consistently achieve sales and customer targets
Benefits
- Bonus Scheme
- Pension Scheme
- ShareSave Scheme
- Life Assurance
- Childcare Vouchers
- Staff Discount
- On-site Nursery
About Next
You know Next, but did you know we’re a FTSE-100 retail company employing over 43,000 people across the UK and Ireland. We’re the UK’s 2nd largest fashion retailer and for Kidswear we’re the market leader. At the last count we have over 540 stores, plus the Next Directory and it’s now possible to buy on-line from over 70 countries around the world! So we’ve gone global!
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