Digital Specialist

Job overview:

At Mercedes-Benz, our aim is to deliver the best, or nothing. Our people create the environment needed to deliver an exemplary customer experience whilst connecting more customers with our award winning products. We’re keen to maximise opportunities for our customers and support them in reaching their business goals, ultimately supporting their customers too.

An opportunity has arisen in for a Digital Specialist to join the team to develop and deliver an industry leading end-to-end customer-centric digital retail experience across Mercedes-Benz digital platforms, SEO and showroom/temporary format digital tools to optimise sales opportunities and retain existing customers. This role works across Mercedes-Benz and smart brands.  

Job description:

Your responsibilities:

• Develop and oversee digital experience plans (smart.com and smart online sale)

• Develop and oversee the Used Car Locator (Mercedes-Benz and smart)

• Develop new digital assets for campaigns and temporary format and showrooms (smart, Used Cars, Fleet, After Sales)

• Develop and oversee Apps and Forms for Mercedes-Benz and smart.

• Develop and oversee Re-targeting for Mercedes-Benz and smart

• Effectively manage agencies to support all of the above to ensure business objectives are met in a timely and cost effective way

• Work with Market Intelligence team and agencies to construct appropriate reporting suite to monitor and manage the effectiveness of all digital activities

• Manage applicable areas of the Digital Experience budget including financial planning, calendarisation and accruals

To be successful in this role, you will be: 

• Experience managing large, national, customer-facing websites

• Understanding of different web technologies and how to apply them appropriately

• Understand the impact of key digital technologies  ( eg difference between HTML5 and Flash) 

• Experience using content management systems; experience of Adobe CQ products would be an advantage

• Understand the impact of SEO on website performance

• Deep understanding of what makes a good user experience online

• Proven track record in optimising the performance of websites

• Graduate level intellect, highly numerate

• Commercial experience in a sales/marketing environment