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Assistant Merchandiser (Market Analyst)

B&Q
  • Oxfordshire
  • 20,000-21,999 per annum
  • March 26, 2019
  • Permanent
About the Job:

At B&Q, we want every store visit to be the start of something big for our customers. When you join us in our Store Support Office, you'll feel the same about your career.

Role Purpose:
Supports the delivery and development of profitable sales across all sales channels. 

To develop profitable sales by optimising ranges and marketing mix to win market share and customer satisfaction across all sales channels in line with Kingfisher offer strategy and Operating Company brand strategy.

Role Objectives:

  • To support Market Manager and Market Planner in developing an end-to-end selling model, based on strong product and market knowledge, to deliver profitable sales across all sales channels and to increase market share.
  • Use Customer Insights and Customer Satisfaction Reports to create presentations and shape business actions. 
  • Secure accurate customer facing data and content for product/projects across all sales channels.
  • Complete sales and gross margin reports, statistics and presentations, identifying any trading risks, proposing solutions and agreeing actions with the Market Planner and Market Manager.

  • Ensure correct information flow between Commercial and Store Operations / Retail Communication, and between Commercial and Offer and Supply Chain.
  • Secure an updated product catalogue of unique and unified ranges, identify range opportunity, working with Market team to brief the relevant teams in Offer and Supply Chain.
  • Support planning of sales and range changes across all sales channels.
  • Recommend trading, promotional and clearance pricing activity, taking into account Micro-seasons, competition and trading opportunities. Implements using pricing system
  • Support planning and execution of trading and tactical marketing activities to drive sales across all channels in line with Group Marketing Communications Framework.
  • Review weekly trading performance, identifying shortfalls or risks, proposing and agreeing corrective actions.
  • Support implementation of non-unified and unified ranges across all sales channels.

  • Build, maintain and update sales reports and sales forecasts.
  • Work with stock control team to ensure optimal stock position and availability within the stock budget.
  • Support planning and execution of stock exit across all channels to ensure minimal stock write off.

    Knowledge and Experience Required:
  • Relevant professional experience in a retail environment is desirable, 
  • DIY customer, market and competitor insights is an advantage
  • Experience of planning and forecasting a range as well as trading within a major retailer
  • Experience of developing commercial plans (e.g. exit plan, range plans)
  • Experience of using data to adapt commercial plans and take advantage of opportunities and/ or mitigate risk
  • Understanding of product seasonality 
  • Understanding of basic financial reporting and metrics
  • Intermediate skills in PowerPoint and Excel
  • Passionate for home improvement and trading
  • Results driven and understands basic retail commercial levers to pull from a trading perspective
  • Systematic working style
  • Service minded and a team player
  • Strong analytical skills
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Reference: 6001
Job ID: 6771
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