Since Harry Gordon Selfridge first opened the doors of Selfridges Oxford Street, London in 1909, Selfridges has been dedicated to surprising, amusing and amazing its customers with astounding moments of retail theatre. Having won The Best Department Store in The World title three times (2010, 2012 and 2014) along with World’s Best Sustainability Campaign by a Department Store in 2016, Selfridges is renowned as being the premier destination for a truly extraordinary customer experience, whether you’re shopping online or in store.